With PS4 sales surpassing 70 million since its launch back in 2013, it’s obvious that Sony has had a considerably solid plan in place to move units of its current generation console, with many fans arguing that one of the main components of the system’s success is its wide range of exclusive titles. Now, it looks as if the company is set to center its attention even more so on the practice of developing and publishing games in-house, with the multinational firm announcing its decision to restructure at the start of April to focus on creating “attractive and powerful first party titles.”
This much was revealed today in a press release shared by Sony, with the company explaining that the restructure will allow it to “remain competitive and deliver on its commitment to make PlayStation the Best Place to Play.” To see these intentions through, Shawn Layden, the current SIEA President and Chairman of Worldwide Studios (WWS), “will concentrate his focus on WWS continuing to provide platform-defining content that helps drive the growth of SIE.”
Furthermore, Sony’s impending restructure will see the sales and marketing divisions within Sony Interactive Entertainment America, Sony Interactive Entertainment Europe, and Sony Interactive Entertainment Japan Asia report to Jim Ryan, the company’s deputy president and head of global sales and Marketing at SIE. Ryan will also be the head of the different regional branches along with John Kodera, who is president and CEO at SIE following Andrew House’s departure.
Taking all of this into consideration, Sony’s decision to put even more of its attention on first-party titles will undoubtedly delight its legions of fans and will likely bring even more gamers to the console. After all, 2017 was a great year for PlayStation 4, for not only did the system see the launch of award-winners like Horizon: Zero Dawn, but also it put out a bunch of other critically acclaimed console exclusives like Nier: Automata and Persona 5. And with highly anticipated games like God of War and Spider-Man set for release in 2018, one can only imagine the size and scope of the unannounced exclusives Sony has in store to bolster its decision to double down on its first-party focus.
Source: Sony Interactive Entertainment