PoGO Dev Shares Release Window for Harry Potter ARG

PoGO Dev Shares Release Window for Harry Potter ARG

About a couple of months ago, Pokemon GO creator Niantic confirmed that its team is working on a new mobile augmented reality game based on author J.K. Rowling’s fantasy series entitled Harry Potter: Wizards Unite. Now, the company’s CEO, John Hanke, has decided to reveal a general time frame as to when Potterheads can play the ARG by stating that it has a release window set for the second half of 2018.

This much was divulged during a recent interview held between John Hanke and Financial Times, with the Niantic CEO assuring fans that Harry Potter: Wizards Unite will have a much smoother roll out later on in 2018 than Pokemon GO, which was plagued by a plethora of issues and bad press at its release in 2016. Hanke said that his company was “much better positioned” for the upcoming Harry Potter ARG and also noted the development team as a whole has learned a lot from the launch of PoGO.

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When it comes to specific lessons that Niantic learned from Pokemon GO‘s development, Hanke said, “In terms of dealing with public locations, government policy, regulations, and public reaction to people being out in the real world, we have built up our expertise there.” The CEO then went on to say that he expects Niantic will be able to respond to real world problems in a much quicker manner with Harry Potter: Wizards Unite than it did during the excitement and confusion surrounding Pokemon GO‘s release.

To reiterate how the Harry Potter franchise is properly suited to work with augmented reality technology, Hanke explained that the ARG will use actual locations and a phone’s camera to simulate gameplay in the real world by allowing players to interact with a “magical” realm while still being in their own. The Niantic CEO said, “The ‘muggle’ world and the wizarding world are only separated by this thin veil. It’s very easy for us to imagine bringing that kind of magic into our everyday lives.”

Taking everything into account, it will be interesting to see if the Pokemon GO developer will be able to strike gold twice with the creation of Harry Potter: Wizards Unite. Even though Niantic has learned some lessons with PoGO‘s development, the company also will have to face the competition of Warner Bros. releasing an ARG for the property in 2018 as well.

Pokemon GO developer Niantic’s Harry Potter: Wizards Unite is currently scheduled to launch at some point in the second half of 2018.

Source: FT


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